GradX is Swinburne's School of Design and Architecture (SoDA) Graduate Exhibition held annually for their soon to be graduating students. I had the opportunity to lead a team and design all the collateral for this event. With over 1.5k assets, we had our hands full, especially when the success of the event was tied to how well the design was executed. Everything from concepting to production, we were able to condense and execute a year's worth of work in less than 5 months. With close to a 1000 attendees on its opening night alone, and many more during public viewing hours, the event's impact was substantial. Hosting sponsors like Canon, Wacom and Adobe, the event brought publicity and bolstered the reputation for SoDA and its graduates.